"The cheapest and most efficient kW of electricity is the one you don't use." -Bob Hinkle Bob established Metrus in 2009 and created the Efficiency Services Agreement (ESA) and Sustainable Energy Services Agreement (SESA) that are the contractual backbone of financing large-scale energy efficiency retrofit and renewable energy projects. Bob helped develop and grow the Energy as a Service market which is currently a $5.4 billion industry. He has developed and implemented over $500 million of large-scale energy efficiency projects and clean energy investment programs in the U.S. and in emerging global markets for utilities, major energy end-users, government agencies, export credit agencies and international donors.